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Senith
Samaranayake

Turning data into growth, stories into strategy, and ideas into impact. Empowering brands and minds through innovative marketing solutions.

Senith Samaranayake - Marketing Analyst and Growth Strategist

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Senith Samaranayake presenting at a workshop

Speaking at Trailblazers 2025

Youth Empowerment Workshop

About Me

Hello, I'm Senith, an innovative marketer based in Sri Lanka. I specialize in digital marketing, with a focus on data-driven strategies that create real business growth. I blend creativity with analytics to craft campaigns that not only look great but deliver results.

I'm a creative visionary, a strategic thinker, and a passionate learner. Whether it's decoding SEO algorithms, optimizing Google Ads, or launching a viral campaign, I thrive at the intersection of strategy and storytelling. Beyond marketing, I'm deeply involved in youth empowerment and public speaking — aiming to uplift and educate young minds.

Experience

My professional journey

May 2024 – June 2024
Marketing Specialist

Prawahana

  • Managed full-funnel campaigns for an online supply chain platform
  • Increased user engagement and conversions through custom targeting
Jan 2024 – May 2024
Social Media Marketing Specialist

Sen Transport

  • Created and managed content calendars
  • Increased Facebook and Instagram engagement by 40%
Mar 2023 – Dec 2023
Customer Relationship Officer

Pintanna Plantations Pvt Ltd

  • Handled key accounts and improved client retention strategies

Education

Academic background and qualifications

BSc Honours in Computer Science & Technology

Sabaragamuwa University of Sri Lanka

Ongoing (UG)

Specialized in software, systems, and data analysis

Diploma in Digital Driven Marketing

Asia Pacific Institute of Digital Marketing (APIDM)

Mar 2024 – Mar 2025

Focus: Strategic digital marketing, campaign design, analytics

Professional Certificate in Marketing

Sri Lanka Institute of Marketing (SLIM)

Apr 2023 – Aug 2023

Focus: Brand strategy, consumer behavior, and digital channels

Certifications

Professional qualifications and achievements

Google Ads – Measurement Certification

Dec 2023

Google Ads Search Assessment

2023

Digital Marketing Certification

Great Learning

2023

Marketing Analytics Foundation

Meta

2023

Projects

Showcasing my work across marketing and development

Startup Duo Campaigns
Startup Duo Campaigns
Led branding and social media strategies; grew Instagram by 3x in 2 months
3x Growth
Social Media
Branding
#SocialMedia
#Branding
#Growth
Sen Transport Campaigns
Sen Transport Campaigns
Achieved 15k+ reach on local transport awareness campaigns
15k+ Reach
Awareness
Local Marketing
#Awareness
#LocalMarketing
#Campaigns
Prawahana Marketing Launch
Prawahana Marketing Launch
Developed data dashboards and growth metrics using Google Analytics
Analytics
Dashboard
Growth Metrics
#Analytics
#Dashboard
#DataDriven

Organizational Involvement

Leadership roles and community engagement

Co-Founder & President

Startup Duo

  • Designed branding, led national campaigns, mentored youth teams
  • Managed cross-functional teams for event-based and digital projects
Vice President

Retract Club of Ratmalana

  • Conducted social good campaigns, led PR and communications
Associate Member

DMASL

  • Participates in workshops, builds industry network

Skills

My professional expertise and capabilities

SEO & SEM
Direct Marketing
Meta Ads & Google Ads
Marketing Research & Analytics
Graphic Design Tools
Campaign Performance Analysis
Instagram Strategy
Facebook Marketing
LinkedIn Marketing
Data Visualization

Why I Do What I Do

My philosophy and approach

Marketing isn't just about selling — it's about solving, serving, and storytelling.

Senith Samaranayake

Data-Driven Marketing Analyst

Latest Blog Posts

Insights and thoughts on marketing, growth, and development

Growth Marketing
Growth Marketing Strategies – The Engine Behind Scalable Brands

Discover the latest trends and tactics in growth marketing that are driving results.

5 min read
Read More
Data Analytics
How Data Can Drive Creativity – Not Kill It

Learn how to use data insights to fuel creative marketing campaigns that resonate.

7 min read
Read More
Personal Development
Youth Empowerment and Soft Skills – The Real Competitive Advantage

Exploring the essential soft skills that empower the next generation of leaders.

6 min read
Read More

Gallery

Moments from speaking engagements, community service, and youth empowerment activities

Senith presenting at Trailblazers 2025 event
Speaking

Trailblazers 2025 Presentation

Leading a presentation session at the Trailblazers 2025 event

Senith conducting a workshop session
Speaking

Youth Workshop Session

Conducting an interactive workshop on personal development

Senith presenting to a large audience
Speaking

Educational Seminar

Engaging with students in an educational seminar

Rotary Club group photo
Community

Rotary Club Event

Participating in Rotary Club community service initiatives

Students participating in workshop activities
Youth Empowerment

Interactive Workshop

Students actively participating in skill development activities

School visit with students and teachers
Youth Empowerment

School Outreach Program

Visiting schools to inspire and educate young minds

Rotary Club community service team
Community

Community Service Team

Working with Rotary Club on community development projects

Testimonials

What people say about working with me

Dileepa Kelum Rupasinghe

Dileepa Kelum Rupasinghe

Business Development Manager at SEN Group of Companies, Australia

Mentor

"I had the distinct privilege of collaborating with Senith during our shared experience at SEN Transport Pty Ltd and Prawahana Transport Pvt Ltd. Throughout our tenure, Senith consistently impressed me with his exceptional skillset and unwavering professionalism. His approachable demeanor, coupled with a tenacious "go-getter" attitude, truly set him apart from his peers. Senith possesses a remarkably warm and inviting personality, balanced by a strong internal drive and an innovative mindset. His boundless creativity consistently yielded impressive results."

Irindu Prabhashana

Irindu Prabhashana

Senior Marketing Executive

Colleague

"Senith is one of the best creative personalities & good marketer. He has good experience regarding digital marketing, graphic designing and branding. Can be highly recommended for your marketing purposes."

Contact Me

Let's connect and discuss how we can work together

Let's Collaborate
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